UX Research Methods
Research to Innovate and Optimize
Gain deep insights through our tailored research methodologies.
01
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In-Depth Interviews
Individual, detailed interviews that explore users’ perceptions, motivations, and behaviors. Ideal for gathering deep qualitative insights about their experiences and needs.
02
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Diary Studies
A tool where users document their experiences over time. Excellent for tracking ongoing product or service use, generating insights into behaviors and emotions throughout the journey.
03
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Usability Testing
Practical evaluation of how users interact with a product or interface. It provides valuable data on navigation issues, frustration points, and opportunities to improve the design.
04
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Ethnography
Immersive observation of user behavior in their natural environment. This technique reveals how people interact with products and services in everyday situations, providing a realistic and contextualized view.
05
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Focus Groups
Moderated group discussions that explore collective opinions and attitudes about a product or service. Ideal for understanding perceptions and testing concepts in a collaborative environment.
06
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Contextual Inquiry
A combination of observation and interviews conducted in the user’s natural environment. It reveals how people use products in real-world contexts, highlighting aspects of use that may be difficult to notice in controlled environments.
07
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Card sorting
A technique to structure the information architecture of a website or app. Participants organize content according to their preferences, offering insights into how information should be grouped.
08
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Rolling research
A continuous research approach with users throughout a product’s lifecycle. It allows for agile testing of new ideas and features, collecting ongoing feedback for adjustments and improvements.
09
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Surveys
Quantitative research that collects data from a large number of users. Useful for identifying patterns, measuring satisfaction, or validating hypotheses based on a representative sample.
10
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Persona Creation
The development of fictional profiles based on real user data. Personas guide design and strategy decisions by representing the different needs and behaviors of target audience segments.